新西兰留学奥塔哥大学市场营销管理本科专业分析

　　 奥塔哥大学位于新西兰南岛奥塔哥省首府达尼丁市，成立于1869年，是新西兰最早成立的大学，而城市中有着许多古老的建筑，和传统欧洲大学城有着极像的风格。

　　 奥塔哥大学本科专业：市场营销管理

　　 专业描述：

　　 Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling.

　　 Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary.

    入学要求：

　　 中国普通高中毕业，并且读完大学一年级。雅思（IELTS）单项6.0，TOEFL550（机考213分，写作4.5）。部分课程要求雅思6.5以上。

　　 学年

　　 奥塔哥大学每年有两个学期和暑期班，第一学期二月至六月；第二学期七月至十一月。2月份入学的申请截止于10月31日，7月份入学的申请截止于5月8日。大多数学生在第一学期开始攻读学位。