新西兰留学奥塔哥大学一览

　　 新西兰留学奥塔哥大学（University of Otago）位于新西兰南岛奥塔哥省首府达尼丁市，成立于1869年，是新西兰第一所大学，也是新西兰唯一能够提供消费者与应用科学、牙医学、人类营养学、药学、体育、理疗及测量学等专业的综合性大学。该校有商学、健康科学、人文科学、理学四所学院。

　　 奥塔哥大学目前有超过21700名学生在此就读，其中包括来自90多个国家/地区超过2800名的国际学生。该大学研究课题宽泛，学术强项包括生物科学、心理学、人类学、历史和艺术史等，其中奥塔哥大学医学院有很强的科研能力，新西兰排名第一在海内外颇负盛名。

　　 奥塔哥大学本科专业：市场营销管理

　　 专业描述：

　　 Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling.

　　 Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary.

　　 入学要求：

　　 中国普通高中毕业，并且读完大学一年级。雅思（IELTS）单项6.0，TOEFL550（机考213分，写作4.5）。部分课程要求雅思6.5以上。