2017美国留学：大学广告专业解析

随着近年来生数量的增加，留学生的专业选择也越来越多样，广告行业作为一个竞争大，收益高的行业，越来越受到学生的青睐，赴读广告专业的学生也逐渐增多，那么美国广告专业研究生申请条件有哪些？研究方向主要是哪些？开设的课程是偏艺术还是理论？下面（）就针对美国广告学研究生申请与就业做出详细介绍。

美国广告学分支专业：

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

美国广告学主要课程内容：

综合基础课程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的课程

管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

美国广告学研究生职业前景：

就业方向：广告设计人员，企划人员，美术指导，，广告客户经理，广告销售策划，资深写得可以做到广告创意总监等。

就业市场：广告代理公司，传媒业，或者组织机构的市场策划，研究机构等。

通过上面对美国广告学研究生申请及就业的解读，相信对于很多计划申请美国广告学的学生可以参考上面的信息来提前做好申请美国研究生的准备和规划。

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