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2017美国留学广告专业分支及课程介绍

刚刚更新 编辑: 美国 浏览次数:243 移动端

美国在传媒行业做得是很超前的,有许多先进的理论与实践,所以无论是还是广告专业、影视,每年都吸引大量的留学生前去学习。可以说美国留学可以接触到很多优质资源,美国的广告专业也不例外,可以接触广告界前沿信息,是不可多得的。下面一起了解一下美国留学广告专业分支及课程介绍:

2017美国留学广告专业分支及课程介绍

美国广告学专业分支专业:

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

美国广告学专业主要课程内容:

综合基础课程Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的课程

管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

以上是对美国留学广告专业分支及课程介绍,希望能给大家提供帮助!

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