2017新西兰奥塔哥大学：市场营销管理专业入学要求

　　位于新西兰南岛奥塔哥省首府达尼丁市的奥塔哥大学（www.aoji.cn成立于1869年，是新西兰最早成立的大学，多年来，学校在学术研究和教学的许多方面已达到卓越的水准。学校目前注册的学生总数达18，000人其中有2，000多名是研究生。学校还有来自40多个国家的1000名外国留学生。

　　新西兰留学网（www.aoji.cn金牌留学专家徐闻杰老师介绍，新西兰奥塔哥大学本科专业

　　奥塔哥大学本科专业：市场营销管理

　　专业描述：

　　Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling.

　　Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary.

　　入学要求：

　　中国普通高中毕业，并且读完大学一年级。雅思（IELTS）单项6.0，TOEFL550（机考213分，写作4.5）。部分课程要求雅思6.5以上。

　　奥塔哥大学每年有两个学期和暑期班，第一学期二月至六月；第二学期七月至十一月。2月份入学的申请截止于10月31日，7月份入学的申请截止于5月8日。大多数学生在第一学期开始攻读学位。