2017美国留学市场营销专业怎么样 看3方面

市场营销作为留学美国的热门专业，受到广大留学美国学子们的青睐，那么，关于美国留学市场营销专业，学子们了解多少呢？下面，澳际留学小编就为大家解读一下美国留学市场营销专业。

一、美国留学市场营销专业概况

美国是现代市场营销学的发源地，开设此专业的院校资源是非常丰富的。任意打开一所综合性大学图书馆的图书目录数据库，在市场营销主题下都能找到很多与营销有关的书籍和杂志。美国大学每年编的硕士、博士论文摘要，都有市场营销选项。

Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems. Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations. Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.

营销常常要需要经济学分析和行为理论、心理学、社会学、运筹学和其他的问题。

康奈尔营销PHD潜在的研究领域是利用建模和分析消费者行为从而研究市场组织的决策过程。该校老师和学生的从两个不同的角度的营销方式来进行研究：心理、行为取向和定量、实证。

目前攻读市场营销PHD一共有10名学生。学生和老师多次在乔治亚州立大学、ASU、普度、莫纳什等众多院校发表过论文以及从事相关职业。

二、美国留学市场营销专业-最近发表的相应的论文

Essays on Mergers and Acquisitions and Innovation, Yu Yu, Georgia State University

Thesis and Essays on Time Varying Consumer Prerences, Sungho Park, Arizona State University

The Effect of Novelty on Subsequent Choice and Prerences, Guergana P. Spassova, Monash University

Models of Competition in the U.S. Motion Picture Industry, Anirban Mukherjee,Singapore Management University

Essays on Pharmaceutical Marketing, Qiang Liu, Purdue University

Empirical Modesl for Assessing the Role of Brand Equity in Market Performance and Brand Bundling, Benjamin Kartono, Nanyang Technical University

Thesis and Essays on New Product Preannouncements：Firms Timing Decisions and Prediction of Individual Adoption Behavior, Meng Su, Peking University

Essays on Structural Analysis of Retail Competition using Classical and Bayesian Estimation Techniques, Sriram Venkataraman, Emory University

Happiness Increases Thoughts and Behavior Rlecting Fairness, Aparna Labroo,University of Chicago Graduate School of Business

Role of Rerence Points in Consumer Choice and Product Design：Bayesian Methods and Empirical Tests, Natasha Zhang Foutz, Univesity of Maryland

三、美国留学市场营销专业-PhD 申请简要要求：

Stipend amount：$34,000 津贴是34000美金

Full tuition waiver 所有费用减免

Inclusion in the university s health plan at no charge 免费的健康保险

Degree conferred is a Doctor of Philosophy in the field of Management, granted by Cornell University 学位授予

Application and Supplemental material deadline is December 15, 2015.截止日期是12月15日之前要把所有申请和补充材料送到学校。

To submit a complete application申请清单：

Complete the online application form 完整的在线申请

Submit two letters of recommendation 2封推荐信

Submit a copy of your transcripts from each institution

attended 成绩单

GRE - use school code 2098

GMAT - use school code 5811

TOEFL 托福要求：

Writing 20

Listening 15

Reading 20

Speaking 22

The Graduate School requires an overall band score of a 7.0 or higher on the IELTS. 雅思7.0

关于美国留学市场营销专业就为大家介绍到这里，希望对申请者能够有所帮助。如果有疑问或者感兴趣的话，可以打免费电话咨询澳际留学专家。