惊呆！亚马逊实现无人机投递，半小时内送达！.

　　Retail giant Amazon has made its first commercial delivery using a drone, in the UK.

　　零售巨头亚马逊在英国使用无人机进行了第一次商业交付。

　　The package arrived safely at its destination in Cambridge, 13 minutes after being ordered.

　　该包裹在拍下13分钟后，安全到达其在剑桥的目的地。

　　Once the ordered package is on board, travel along an automated track to the launch area.

　　一旦订购的包裹装配好，无人机就会沿着自动的轨道到达发射区。

　　The drones then take off and fly autonomously, guided by GPS to their destination.

　　随后，无人机起飞并进行自主飞行，由GPS导航到它们的目的地。

　　They are capable of carrying items weighing up to 2.7kg (5lbs). The aim is that all orders made using Amazon will be delivered within 30 minutes. The trial will be expanded to customers living close to the warehouse in the coming months.

　　它们能够承载重达2.7公斤(5磅)的物品。目的是使所有在亚马逊下的订单在30分钟内交付。未来几个月内，试验将扩展到住在仓库附近的客户。

　　The safety of drones has come under the spotlight in recent months.

　　近几个月，无人机的安全已经受到关注。

　　"Safety is our top priority," Amazon said on its website. "We are currently permitted to operate during daylight hours when there are low winds and good visibility, but not in rain, snow or icy conditions."

　　“安全第一，”亚马逊在其网站上说。“我们目前被允许在风力小和能见度良好的白天操作，但是不能在下雨、下雪或结冰的条件下操作。”

　　There are Prime Air development centres in the US, UK, Austria and Israel. The company is also testing its drone vehicles in "multiple international locations".

　　美国、英国、奥地利和以色列都有Prime Air开发中心。该公司还在“多个国际位置”测试其无人机。

　　"This is a marketing coup for Amazon," said Natalie Berg, an analyst at Planet Retail. "The real significance here is the impact it has on shopper expectations.

　　Planet Retail的分析师Natalie Berg说：“这是亚马逊的营销策略，”“其真正的意义是它对购物者期望的影响。”

　　"Last year, same-day delivery was considered impressive; now it’s all about 13 minute lead times.”

　　“去年，当天交货令人印象深刻;现在的交货时间大约是13分钟。”

　　"Over the past few years, we’ve seen a proliferation in delivery options as retailers scramble to cater to changing shopping habits.”

　　“在过去几年里，随着零售商争相迎合不断变化的购物习惯，我们看到了交付选择的增多。”

　　The most successful retailers today are those who can deliver products to shoppers in the quickest, most convenient and economical way.

　　目前最成功的零售商是那些能够以最快、最方便和最经济的方式为消费者运送产品的人。