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It might sound silly, but three Chinese students studying in the US have managed to shoot to fame simply by chatting with each other.
听上去以为是笑谈,但在美留学的3名中国学生真的只凭动了动嘴皮子便一炮走红。
Sun Yuchen, 23, who majored in East Asian studies at the University of Pennsylvania, has always dreamed about launching a TV station or a newspaper. But this dream is still a long way away. So how about a talk show, like Phoenix TV’s Behind the Headlines with Wentao, he thought.
23岁的孙宇晨就读于宾夕法尼亚大学(以下简称:宾大)东亚研究专业。他一直梦想着能够创办一家电视台或报纸。而梦想总是遥不可及。所以他想,何不创办一档类似凤凰卫视《锵锵三人行》这样的脱口秀节目呢。
Sun shared his idea with Gui Jiaxun, 22, a double major in engineering and business at the University of Pennsylvania, and Hou Bocheng, 22, an economics major who graduated from Temple University in 2012. They were intrigued by his idea.
孙宇晨同好友桂家勋和侯柏成交流了自己的想法。22岁的桂家勋在宾大主修工程学及商科双学位,22岁的侯柏成2012年毕业于天普大学经济系。听完孙宇晨的想法,他们都跃跃欲试。
Since Sun had always dreamed about working in the media industry and had done an internship at Nanfang Weekend, he was selected to host the program like Dou Wentao on Phoenix TV.
因为孙宇晨一直梦想从事媒体工作,而且有过在《南方周末》的实习经历,所以他被选作该档节目的主持人,相当于《锵锵三人行》节目中的凤凰卫视主持人窦文涛。
In their first three episodes, the three students talked about big issues like racial discrimination in the US and intellectual property rights. But the audience’s response was lacklustre.
在他们制作的前三期节目中,这三位留学生探讨了一些诸如美国种族歧视和知识产权这样的热门事件。而观众反应平平。
“We thought, maybe the topics were too common or not relevant enough to our target audience — young Chinese back at home,” says Sun.
“我们认为,可能是话题太过普通或是不够贴合我们的目标观众——国内年轻人的需求。”孙宇晨说。
Analyzing their problem, Sun realized that they are in a completely different cultural surrounding and that it might be better to take the approach of a cultural comparison talk show aiming to let more Chinese understand US society and culture. This change of direction turned out to be an ace.
通过分析问题所在,孙宇晨意识到他们所处的文化环境截然不同;要是打造一档跨文化对比的脱口秀节目,来让更多的中国人了解美国的社会与环境,这种方式可能会更好。事实证明,这一调整成为该节目的制胜法宝。
What is the American attitude toward yellow traffic lights? Which Chinese actress is most attractive in the eyes of Americans? What can you do with $100 (613 yuan) in the US?
美国人如何看待交通黄灯?美国人眼中,谁是最具魅力的中国女星?在美国,100美元(合613元人民币)又能做些什么?
These are some of the topics that resulted in several million hits on their program, the episodes of which were uploaded to major video websites like Youku.com and Tudou.com. Discussions of the videos also took off.
诸如此类的话题为他们的节目带来了几百万的点击率,有几期甚至被上传到优酷和土豆这样大型视频网站上,从而引发热议。
For Sun, another important aim of the program is to offer viewers an insight into the daily lives of foreigners. He believes that as a developing country, China can learn a lot from other countries.
对于孙宇晨而言,该节目的另一个宗旨就是让观众了解外国人的日常生活。他认为,作为一个发展中国家,中国可以从其他国家学到很多东西。
In an episode about running yellow lights in the US after a new traffic regulation was introduced in China, the three students shared their experience of driving in the US and discussed many interesting details of US automobile culture and how driving in the country is regulated.
《新交规》颁布之后,他们做了一期关于在美国闯黄灯的节目。这三名留学生与观众分享了各自在美国的驾车经历,探讨了许多有关美国汽车文化的有趣细节,以及在美国开车需要遵守哪些规则。
Soon after launching their show, it became one of the most viewed programs in the people and society section of the host websites.
他们的节目播出后,迅速成为许多网站人文社会类别中点击率最高的节目之一。
But according to Sun, their mentality toward making the program has changed since they became “famous” online.
而孙宇晨也表示,随着三人在网络上的走红,他们制作节目时的心态也有所改变。
“Initially, our program was aimed at expressing our own thoughts and views, but now, with millions of Chinese watching and discussing it, it has become a source for public discussions,” Sun says. “We want to inspire young Chinese and raise their awareness of various issues so that we can finally make our own country a better place.”
“起初,我们做节目就是想表达自己的看法和观点,而现在,数百万中国观众收看节目并热烈讨论,我们的节目内容已经成了大家热议的话题,”孙宇晨说。“我们希望能够激励到中国青年,让他们更加关注不同的时事话题,这样我们也能让自己的祖国变得更美好。”
Amy GUO 经验: 16年 案例:4272 擅长:美国,澳洲,亚洲,欧洲
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