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Apple Inc. AAPL -2.28% introduced two newiPhones on Tuesday in an fort to expand the company&aposs reach into new marketswhile solidifying its foothold in high-end smartphones.
苹果公司周二发布两款新iPhone手机,试图将影响力扩大到新的市场,同时巩固其在高端智能手机市场的地位。
Apple&aposs handset lineup will include aless-expensive model, called the iPhone 5C, at $99 for 16 gigabytes with atwo-year wireless-service contract, as well as with a new high-end phone calledthe iPhone 5S, at $199 for 16 GB with a contract. Both phones can be purchasedSept. 20 in the U.S. and other countries, including China. Customers can orderthe 5C starting Friday.
苹果的手机系列将包括一个较便宜的机型,即iPhone 5C,16G版售价99美元,需签订两年无线服务合同,此外还将包括一款新高端手机iPhone5S,16G内存带合同售价199美元。这两款手机将于9月20日在美国和包括中国在内的其他国家上市销售。消费者可以从本周五开始预订iPhone 5C。
The iPhone 5S-in luxury-styled gold, silverand dark gray-will include a fingerprint scanner called Touch ID that allowsusers to unlock their phones or make purchases from Apple&aposs iTunes store bytouching the home button.
iPhone 5S有华丽的金色、银色和深灰色可以选择,这款手机将包括一个名为Touch ID的指纹识别器,用户可以通过触摸主页按钮来解锁手机或者在苹果的iTunes商店购物。
&aposThis is our most-forward thinking phoneyet,&apos said Phil Schiller, Apple&aposs head of world-wide marketing at aninvitation-only event at the company&aposs Cupertino, Calif., headquarters.
苹果全球营销部门负责人席勒(PhilSchiller)在发布会上说,这是迄今为止我们最超前的产品。此次发布会在位于加州库比蒂诺的苹果总部召开,仅限受邀请的人参加。
The new smartphone lineup, while largelyexpected, is one of Apple&aposs most important product rreshes in years. Thoughthe smartphone industry is booming, Apple has continued to lose market share torivals such as Samsung Electronics Co. 005930.SE +1.16% and Lenovo Group Ltd.,0992.HK +3.88% each of which have released myriad products to attract an arrayof customers.
这两款新产品虽然已在外界普遍预料之中,但是苹果多年来最重要的升级产品。尽管智能手机市场正在繁荣发展,苹果的市场份额却持续流向包括三星电子(Samsung Electronics Co.)和联想集团有限公司(Lenovo Group Ltd., 简称:联想集团)等竞争对手,这两家公司都已发布了众多吸引大量消费者的产品。
The less-expensive iPhone 5C, whichfeatures a new polycarbonate casing but few other improvements over Apple&apossprevious iPhone 5 model, is &aposmade with all the incredible technology thatcustomers love,&apos said Mr. Schiller. The 5C will come in five colors-green,white, blue, red and yellow-and have a 4-inch retina display and A6 chip.
席勒说,较便宜的iPhone 5C是由消费者喜爱的所有令人惊叹的技术制造而成。这款手机采用了新的聚碳酸酯外壳,但与苹果此前的iPhone 5相比改进不多。iPhone 5C将有绿色、白色、蓝色、红色和黄色五种颜色可以选择,这款手机配备了一个4英寸视网膜显示屏和A6芯片。
Apple has traditionally discountedprevious-generation phones to $99 with new releases, but this time is droppingthe older iPhone 5 from the lineup.
苹果通常在发布新产品时都会将前一代的手机降价至99美元,但此次该公司选择让旧版iPhone5下线。
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