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Some of the most prized scents in the world, including Chanel's famous No. 5, and every scent in the Krigler family, are designed to make its wearers smell of jasmine, sandalwood, neroli, vetiver and overall elegance. The new Burger King perfume is meant to smell like sizzling be patties.
一些世界上最贵的香水,包括著名的香奈儿5号,还有克里格勒家族的每一种味道,都是设计给那些穿戴者以茉莉、檀香、橙花、香根草等典雅的香味。汉堡王新推出的香水是为了让人们身上的味道闻起来像铁板牛肉饼。
According to the ads, the perfume will be available for one day, on April 1, and only in Japan. Again, unless it's a hoax.
从广告上看,香水将于4月1日且仅在日本推出。不是这样的话,这就是个骗局。
This is not the first time the fast food chain has decided to dabble in the fragrance market. In 2008, Burger King released Flame by BK, a meat-scented body spray, in the U.S.
这已经不是快餐连锁店第一次决定涉足香水市场了。2008年的时候,汉堡王的发布BK火焰系列香水,在美国推出一种肉香的喷雾。
The Flame-Grilled fragrance is just the latest in a string of fast food/foods-you-probably-never-want-to-smell-like fragrances.
这款最新的火焰烤制的香味会让你闻起来像是各种烤肉的味道,你应该从不希望自己闻起来是那样。
Just last year, the Cheetos brand produced a perfume called Cheeteau. Actual bottles of Cheetos scent were created, and sampled on the "Today" show, but the marketing campaign around it was just an elaborate prank. Like the Burger King Flame-Grilled fragrance, the Cheetos perfume was scheduled to launch on April Fool's Day.
就在去年,奇多品牌生产了一款名叫Cheeteau的香水。事实上生产了很多瓶奇多香水,并且在“今日”秀场上采样,但围绕它的营销活动也只是个精心策划的恶作剧罢了。像汉堡王火焰靠烤制香味的香水那样,奇多的这款香水也是计划在四月里愚人节的时候推出。
Pizza Hut Canada ended up making 110 bottles of Eau de Pizza Hut pizza-scented perfume after a photo of a fake Pizza Hut perfume on Facebook received positive feedback. The company delivered the pizza fragrance to winners of a Facebook contest.
当在facebook 上收到一张假冒必胜客香水的积极反馈照片之后,加拿大的必胜客停止了110瓶的必胜客比萨饼香味的香水的制作。公司还把该款香水送给了facebook上比赛的获胜者。
If you're not into smelling like Cheetos, burgers or pizza, a company called Fargginay.com sells a bacon perfume, and bills it as "scent by the Gods." It's $36 for a small bottle.
如果你不喜欢闻一些类似奇多、汉堡或者比萨的味道,有一个名叫Fargginay.com的公司,他们在卖一款培根味香水,可以看到上面写着“上帝赐予的香味”的收据。那个一小瓶就要36美元。
Amy GUO 经验: 16年 案例:4272 擅长:美国,澳洲,亚洲,欧洲
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