横空出世的装穷族.

　　Brooks dubbed them “BoBos,” the “bourgeois bohemians” who created a new antiestablishment establishment. (1) They were the specialty-cheese-eating, sport-utility vehicle-driving environmentalists who railed against the elite even as they became one of themselves.

　　布鲁克斯称他们为“波波族(又译布波族)”，即“中产阶级波希米亚人”，他们创建了新的反正统的正统体制。(1)他们吃着特制的奶酪、开着SUV，还标榜自己是环保主义者，他们苛责精英阶层，即便自己就是其中之一。

　　They were, in a sense, the antirich rich.

　　在某种意义上，他们是仇富的富人。

　　Now, they are calling them the “Poorgeoise,” affluent entrepreneurs and executives who prer to look like starving artists. An article in the Guardian says the financial crisis has made the Poorgeoise more common than ever. “They’re rich and they love to spend, but they like to pretend they’re having as hard a time as the rest of us,” the article says.

　　现在，他们称自己为“装穷族”，本是富有的企业家和公司高管，却喜欢装的像是忍饥挨饿的艺术家。《卫报》的一篇文章说，金融危机令装穷族比以往任何时候都常见。文章中说，他们很有钱，也喜欢花钱，但他们却乐于假装自己跟其他人一样也在艰难度日。

　　It’s the latest must-have term, fresh in from Brooklyn and Portland where the streets are paved anew with poorgeoise hipsters. (2) The poorgeoisie are the countercultural rich who have adopted a form of consumerism against consumerism, a way of spending to make themselves look as though they haven’t spent. It’s a new way for rich people who don’t want to seem rich to buy their way out of the guilt and shame of having money at a time of mass economic woe.

　　文章中说，这是最新的必备术语，刚刚在布鲁克林和波特兰流行开来，那里的街道如同换了副新气象，满是想赶装穷族这个时髦的人。(2)装穷族是反文化的富人，表面上反对消费主义，实际上他们自己的所做所为仍然是消费主义的一种形式，他们花钱把自己弄成好像没钱花的样子。在许多人都陷入经济困境的情况下，富人因为自己有钱而产生罪恶感和愧疚感，不想露富的富人通过这种方式，花钱让自己摆脱这种感觉。

　　According to the article, they drive hybrids, have creative jobs and grow their own vegetables.

　　文章中说，富人转而开混合动力车，从事创造性的工作，还自己种菜。

　　I wonder, though, whether the Poorgeoise are all that new, or all that real. Even bore the crisis, many of the wealthy liked to drape themselves in the camouflage of the proletariat-boarding the G5 jet in jeans, T-shirts and sneakers. They prerred to be around “thought leaders” and creative artists rather than other rich people.

　　They were the Google guys or the art-buying hedge-fund managers in Greenwich, Conn.

　　不过我很怀疑装穷族是不是最近才出现，或者有没有那么真实。即便在危机之前，许多富人也喜欢把自己打扮成下层阶级的样子——穿着牛仔裤、T恤和运动鞋登上G5私人飞机。他们喜欢跟“精神领袖”和有创见的艺术家在一起，而不是跟其他的富人一块儿。谷歌那帮高管以及在康涅狄格州格林威治购买艺术品的那帮对冲基金经理，这些人都属于这个行列。

　　Bobos and Poorgeoise and those who pretend to be less wealthy have been with us for years. What has changed is that many of them no longer have to pretend.

　　波波族，装穷族，还有假装自己没那么有钱的那些人，全都已经存在了很多年。真正发生改变的地方在于：他们中的很多人现在确实没钱了，不必再装了。