全球趋势!付费电视提供商更青睐于OTT TV.

　　根据2015IHS付费电视服务及消费体系的报告，纵观全球付费电视服务市场，包括有线电视、卫星电视、IPTV以及OTTTV，在2014年总计拥有2370亿美金的市场，相比2013年总体上升7%。

　　The global pay TV services market, including cable TV, satellite TV, telco TV and OTT video, totaled $237 billion in 2014, up 7% from the previous year, according to the 2015 IHS Infonetics Pay TV Services and Subscribers report from IHS.

　　“在付费电视市场逐年上升的现今，服务提供商正利用提供OTT视频的方式来拓展自己的市场，主要依赖于平板的APP以及第三方OTT媒体服务端。Dish作为美国第二大卫星服务提供商，目前也正在推动一款名为Sling TV的OTT视频服务，希望能在这个时间点把握住最关键的部分。”IHS接入宽带及付费电视部研究总监Jf Heynen如此说道。

　　“In a growing number of pay TV markets, service providers are expanding market presence by offering their own OTT video services, primarily as apps on tablets and third-party OTT media servers. Dish Networks, the second-largest satellite provider in the US, is offering an OTT video service called Sling TV that’s aimed squarely at cord-cutters and cord-nevers,” said Jf Heynen, research director for broadband access and pay TV at IHS.

　　“但由于低ARPU值，这些服务提供的最终结果将会放缓全球OTT服务的收入。”

　　“The net result of these offerings will be slower revenue growth globally as OTT services carry a lower ARPU.”

　　“付费电视提供商同时也在通过更为实惠的方式积极营销“瘦化”的频道包，Verizon目前推出多个绑定频道的套餐，让用户能够自定义加上基础频道包以创建一个个性化的节目列表。”Heynen说道。

　　“Pay TV providers are also actively marketing ‘skinny’ bundles of 10 to 30 channels in more affordable packages. Verizon has gone so far as to introduce multiple bundles of channels that subscribers can add on top of their base channels to create a custom channel lineup,” Heynen said.

　　全球付费电视消费者2014年激增至8亿(大约上涨5个百分点)，这也是首次付费电视发生突破性发展。

　　Global pay TV subscribers ballooned to nearly 800 million in 2014 (up 5 percent); for the first time, the OTT pay TV segment provided the strongest growth.

　　据IHS预计，在2014年到2019年的五年期间，OTT付费电视服务将在所有付费电视服务中占有最高的年复合增长率。

　　Over the five years from 2014 to 2019, OTT pay TV services are forecast by IHS to have the highest compound annual growth rate (CAGR) of any pay TV service.

　　2014年有线付费电视收益增长放缓至1.8%，其原因在于北美低迷的用户增长率，另外，北美的网络视频用户每年也大约要下降1%到3%。

　　Cable pay TV revenue growth slowed to 1.8 percent in 2014, largely due to sluggish subscriber growth in North America, where net video subscribers are declining around 1 to 3% annually.