悉尼大学商学国贸双硕士毕业,现居澳洲,在澳学习生活15+年,从事教育咨询工作超过10年,澳洲政府注册教育顾问,上千成功升学转学签证案例,定期受邀亲自走访澳洲各类学校
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5. 一个grocery store 它在新添了一个section后,profit 提高了,所以作者认为提供更多的服务给消费者会带来更大的竞争优势,作者还因此提了建议要在下几年里新开多少多少给消费者维修服务的。。。唉,差不多了
上月机经:7次
AA是说一个grocery今年因为增加了一个什么什么segment之后sales增加了,然后以后几年他还要增加更多的segment。还有说因为他在这个地区是唯一一家,所以competitive advantage很大
原题:The following is part of a business plan created by the management of the Megamart grocery store:
“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”
提供观点:
1、时间关系不能推出因果关系。仅因药品专柜开在销售额增加前,就认为总体销售额增加时其结果,是错误的
2、错误类比。即使销售额增加是由药品专柜开设引起,也不代表开设其他专柜能增加销售额(顾客不一定更关注一条龙购物的便利)
3、增加销售额未必增加利润,增加服务也要增加成本
从北美范文里扒出来一篇
The management of the Megamart grocery store concludes that adding new departments and services is the surest way to increase profits over the next couple of years. They are led to this conclusion because of a 20 percent increase in total sates, realized after the addition of a pharmacy section to the grocery store. On the basis of this experience, they concluded that the convenience of one-stop shopping was the main concern of their customers. The management’s argument is faulty in several respects.
In the first place, the management assumes that the increase in total sales was due to the addition of the pharmacy section. However, the only evidence offered to support this conclusion is the fact that the addition of the pharmacy preceded the increase in sales. But the mere fact that the pharmacy section was added bore the increase occurred is insufficient grounds to conclude that it was responsible for the increase. Many other factors could bring about this same result. Lacking a detailed analysis of the source of the sales increase, it would be sheer folly to attribute the increase to the addition of the pharmacy section.
In the second place, even if it were the case that the increase in total sales was due to the addition of the pharmacy section, this fact alone is insufficient to support the claim that adding additional departments will increase sales even further. It is quite possible that the addition of the pharmacy section increased sales simply because there was no other pharmacy in the vicinity. The additional proposed departments and services, on the other hand, might be well represented in the area and their addition might have no impact whatsoever on the profits of the store. In other words, there may be relevant differences between the pharmacy section and the additional proposed sections that preclude them from having a similar fect on the sales of the store.
In conclusion, the management’s argument is not well-reasoned. To strengthen the conclusion, the management must provide additional evidence linking the addition of the pharmacy section to the increase in total sales. It must also show that there are no exceptional reasons for the sales increase due to the pharmacy section that would not apply to the other proposed additions.
6. AA说M当市长的时候population下降失业率上升,两个旧business 没了each 建立new business。。这句没看懂然后而,V当市长是也就是M当市长4年前,人口上升失业率下降,因此要市民投票先V当市长
上月机经 5次
“In the first four years that Montoya has served as mayor of the city of San Perdito, the population has decreased and the unemployment rate has increased. Two businesses have closed for each new business that has opened. Under Varro, who served as mayor for four years bore Montoya, the unemployment rate decreased and the population increased. Clearly, the residents of San Perdito would be best served if they voted Montoya out of office and reelected Varro.”(11)
提供观点:
1. It is fallacious reasoning unless other possible casual explanations have been considered and ruled out. recession depression downturn低迷时期 is part of a picture of ... mayor
2. set the stage for Yet another possibility is that Varro enjoyed a period of economic stability and Varro&aposs own administration set the stage for the unemployment and the decline in population .
3. availability emotionally intentionally specific specifically anger angry citizen thereby bypass
4. cast one&aposs vote for sb. eliminate abolish casual emotional appeal
1, 缺乏standard ratio of the closed business to new business in the whole country, 不能说两个倒闭一个开就是坏事,很可能淘汰eliminate through selection or contest了out of date的企业,建立了更多具有competitive advantages 的企业。也是好事。
2, 未排除他因造成了不同。很可能是因为在P在任期间,全国的经济不景气,造成了事业更增加。而不是两个市长的不同。假定过去和现在一样,也是个错误!recession depression downturn低迷时期
北美范文:
The recommendation endorsed in this argument is that residents of San Perdito vote current mayor Montoya out of office, and re-elect former mayor Varro. The reasons cited are that during Montoya’s four years in office the population has decreased while unemployment has increased, whereas during Varro’s term unemployment declined while the population grew. This argument involves the sort of gross oversimplification and emotional appeal typical of political rhetoric; for this reason it is unconvincing.
First of all, the author assumes that the Montoya administration caused the unemployment in San Perdito as well as its population loss. The line of reasoning is that because Montoya was elected bore the rise in unemployment and the decline in population, the former event caused the latter. But this is fallacious reasoning unless other possible causal explanations have been considered and ruled out. For example, perhaps a statewide or nationwide recession is the cause of these events. Or perhaps the current economic downturn is part of a larger picture of economic cycles and trends, and has nothing to do with who happens to be mayor. Yet another possibility is that Varro enjoyed a period of economic stability and Varro’s own administration set the stage for the unemployment and the decline in population the city is now experiencing under Montoya.
Secondly, job availability and the economic health of one’s community are issues that affect people emotionally. The argument at hand might have been intentionally oversimplified for the specific purpose of angering citizens of San Perdito, and thereby turning them against the incumbent mayor. Arguments that bypass relevant, complex reasoning in favor of stirring up emotions do nothing to establish their conclusions; they are also unfair to the parties involved.
In conclusion, I would not cast my vote for Varro on the basis of this weak argument. The author must provide support for the assumption that Mayor Montoya has caused San Perdito’s poor economy. Moreover, such support would have to involve examining and eliminating other possible causal factors. Only with more convincing evidence could this argument become more than just an emotional appeal.
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以下GMAT机经为澳际留学独家整理,转载请注明出处,若无注明发现必究!
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以下澳际留学独家整理发布2011年GMAT机经整理,以下2011年5月GMAT作文机经,AA篇,2011年5月3日至2011年5月11日,共36题。澳际留学祝同学们GMAT考试顺利!
5. 一个grocery store 它在新添了一个section后,profit 提高了,所以作者认为提供更多的服务给消费者会带来更大的竞争优势,作者还因此提了建议要在下几年里新开多少多少给消费者维修服务的。。。唉,差不多了
上月机经:7次
AA是说一个grocery今年因为增加了一个什么什么segment之后sales增加了,然后以后几年他还要增加更多的segment。还有说因为他在这个地区是唯一一家,所以competitive advantage很大
原题:The following is part of a business plan created by the management of the Megamart grocery store:
“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.” 上1234567下
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阅读全文Amy GUO 经验: 16年 案例:4272 擅长:美国,澳洲,亚洲,欧洲
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