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10.(2次)
原始寂静:
V1(BY: yumiumiu ): 一个商业经理建议雇主常年在好的位置为更贵的汽车做广告。因为6月份这样做的时候,所有型号的汽车实现了全年最好的销售业绩,而2月份只在不太好的位置为廉价汽车做广告的时候,所有车型的销售都下降了。
V2(BY: suishuisui)Manager’s recommendation of a dealership of auto.
他们在clot展览了luxury auto models,同时还在local newspaper ad., 结果销量飙升了。他们展览了inexpensive models,结果销量下挫了。经理建议,咱们应该专门在showroom,a luxury model line,这样咱们的销量就可以飚上去了。
考古:
V1. 将一个公司六月份专门做luxury line 的广告,销量上升,二月做inexpensive的广告,销量下降。结论是应该做luxury line 的广告。
V2. 题目是关于汽车公司的。汽车公司在六月分的时候,做了luxury automobile 的广告,结果luxury 和inexpensive 的汽车都卖的很好。二月份的时候focus on inexpensive car的广告结果两种车都卖的不好。所以得出结论要focus on luxury car 的广告
V3. 汽车公司在六月分的时候,做了luxury automobile 的广告,结果luxury 和inexpensive 的汽车都卖的很好。二月份的时候focus on inexpensive car的广告结果两种车都卖的不好。所以得出结论要focus on luxury car 的广告
参考思路:
1. 六月和二月比较不对,不一定是广告影响的销量
2. 过去时这样不代表将来也是这样
3. 销量增多带来的利润不一定能补偿做luxury line广告比inexpensive广告花费多的部分
4. 六月份汽车大卖,可能是其他原因造成的。
七宗罪思路:
1. False casual relationship
2. All things are equal
3.Insufficient sample
11.(2次)
原始寂静:
V1(BY: abbie1777): aa考得是以前的寂静里的虽然回来才知道- -不过这题目不算难吧感觉 讲的是学校的housing occupancy. 提出说要降低rents , keep 学生住校外,增加demand。
V2(BY: 星星711)是说 在学校内租房子住的人越来越少,学校的officials觉得采取 1 减少学校内可以租的房子,这样学生在学校内租房子的比率会增加,2 减少学生在校外租房子的情况,这样就可以是学校内的租房子收入增加。
原题:
The following appeared in the editorial section of a campus newspaper.
“Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.”
校园报纸的社论:
因为校园住宅的使用率在过去的学年中下降了,住宅收入也下降了。为了解决这个问题,校园住宅办公室应该减少可使用的住宅单元,从而增加使用率。同样的,为了不让学生选择住在校外,住宅办公室应该降低租金来扩大需求。
参考思路:
1.入住率和房租收入非因果关系(房租收入下降也可能是赶上经济衰退租房市场低迷、学生招收人数减少等)
2.降低房租不一定能吸引更多的学生(价格不是唯一因素,存在其他因素如住宿条件、学校管制太严等)
3.提高入住率不一定能提高收入(尤其是在利用降低房租这个手段时,增加的入住量不一定能弥补降低房租带来的损失)
七宗罪思路:
1.False casual relationship
2.Gratuitous assumption:
3.All things are equal:
参考范文:
The author of this article argues that, to reverse declining revenues from campus housing rentals, campus housing officials should decrease the number of available housing units and reduce rent prices on the units. The author’s line of reasoning is that fewer available units will limit supply while lower rents will increase demand, thereby improving overall occupancy rates, and that the resulting increase in occupancy rates will, in turn, boost revenues for the campus. This reasoning is unconvincing for several reasons.
To begin with, the author assumes that boosting occupancy rates will improve revenues. All other factors remaining unchanged, this would be the case. However, the author proposes reducing both the supply of units and their rental prices. Both of these actions would tend to reduce revenues. The author provides no evidence that the revenue-enhancing fect of a higher occupancy rate will exceed the revenue-decreasing fect of reduced supply and price. Without such evidence, the argument is unconvincing.
Secondly, the author assumes that lowering rents will lead to higher revenues by increasing demand. However, it is possible that demand would decrease, depending on the extent of the rent reduction as well as other factors—such as overall enrollment and the supply and relative cost of off-campus housing. Moreover, even if demand increases by lowering rents, revenues will not necessarily increase as a result. Other factors, such as maintenance and other costs of providing campus housing units and the reduced supply of rental units might contribute to a net decrease in revenue.
Thirdly, in asserting that lowering rental rates will increase demand, the author assumes that current rental rates are causing low demand. However, low demand for student housing could be a function of other factors. For instance, the student housing units may be old and poorly maintained. Perhaps students find the campus housing rules oppressive, and therore prer to live off-campus; or perhaps enrollments are down generally, affecting campus housing occupancy.
In conclusion, the author of this editorial has not argued fectively for a decrease in the number of available campus housing units and a reduction in rental rates for those units. To strengthen the argument, the author must show that a rent reduction will actually increase demand, and that the revenue-enhancing fect of greater demand will outweigh the revenue-reducing fect of a smaller supply and of lower rental rates.
相关链接:
1.GMAT考试作文机经AA部分 5月8日更新(九)
2.GMAT考试备考经验总结:GMAT作文
3.新GMAT OG综合推理介绍
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