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31.(4次)
原始寂静：
V1(BY: guoyan19900813 ): 是一个大型联锁超市研究发现，小地方的客户特别忠诚于自己本土的store，所以这个M超市就希望在当地多做点事，比如给youth点福利，建点什么东西来让当地人更认可它，从而忠诚于他，最终实现profits的提高。总体感觉不难
考古：
V1. 就说有个叫MarketCo.的大型连锁超市，它的价格虽然比local grocery stores要低 但是还是有很大一部分生意被抢走了。所以它的assistant marketing director就说是因为那些顾客已经对local store有loyalty了 所以才会大量market share被抢走。所以他就提议说把一半的广告费用投到用来develop consumer loyalty的项目上来 比如建操场啊 之类之类的 这样呢，market share就可以win过来啦~~
V2. 就说有个叫MarketCo.的大型连锁超市，它做了个research,说结论是客户忠诚度在降低，因为人们都爱去locally的grocery stores。于是他们就觉得奇怪了，像他们这种大型连锁超市，价格又便宜，地段又好，怎么大家还爱去grocery stores。于是就建议，shift the half of the advertising budget into 公共事业项目上来，比如建操场啊，还什么博物馆啊，之类的给当地人提供福利的事情上来。这样子，它就能赢得市场份额，把顾客从grocery stores那里抢过来，从而增加盈利。
V3. 一个Marketco 超市发现小城市的人们喜欢去loca owned store买东西。为了证明，他们做了一个reasearch。最后，提出要在全国范围内增加在???(这里记不清了)的广告费用 ，还提出了一些竞争的手段什么的。。
V4. 全国连锁超市应该投入大量宣传费用，用于支援社区建设如社区公园、运动场等，来和小城市的local store争夺顾客，以此实现提高industry competitive。
七宗罪思路：
1. False Casual relationship: 忽略了其他因素，比如交通;做广告也许效果比develop consumer loyalty项目的效果更好，建操场之类顾客不一定买账
2. All things are equal
3. Either or choice： 不是唯一的解决办法，可以采用促销兼捆绑销售的办法提高顾客忠诚度
32.(7次)
原始寂静：
V1(BYwangchunyan ): 大概是说一个地区，A.B.C三家businesses在过去两年间经营的不错，所以应大力投资D.E.F三家新兴business，并提供一项scheme，即顾客参加前两种business活动，参加第三家会有优惠，这项政策是为了引起广大消费者投身入三项business活动建设中，这样的话能够确保这些新兴的行业被大量关注。我列的三点是：1.过去两年情况不代表现在;2.A.B.C以前好，但投资力度没了可能还是会导致最终失败，所以应兼顾A.B.C和D.E.F;3.参加了前两家一边有优惠，顾客也可能因为各种各样的原因不去第三家，这样就达不到预期效果了。
原题：
The following appeared as part of the business plan of the Capital Idea investment firm.
“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”
在ParkHill区的Thespian剧院，Pizzazz比萨，Niblick高尔夫俱乐部在过去2年都有业务增长。因此Capital Idea应该投资Poxy剧场，Slic-o比萨和Divot高尔夫俱乐部这3家新的Irongate区的企业。为使他们达到条件，我们应该要求他们参加特殊的项目：任何顾客在其中两家消费将在第三家得到折扣。通过刺激顾客在所有3家店消费，我们将增进每一家的利润，从而使我们的回报最大化。
参考思路：
1. 过去盈利不代表未来盈利
2. 已有的盈利不代表新的盈利，供过于求
3. 这种优惠不一定吸引顾客，因为交通、地理等因素不一定能三家同时光顾
33.(4次)
原始寂静：
V1(BY：chachasmailbox)某人argue that 某 city 应该deny apllication of construction of a shopping mall. Because after the construction of shopping mall in Oak City , 停车位也紧俏了，逮捕罪犯也逮得多了。某 city 应该 follow this example (不要盖shopping mall)
原题：
The following editorial appeared in the Elm City paper.
“The construction last year of a shopping mall in downtown Oak City was a mistake. Since the mall has opened, a number of local businesses have closed, and the downtown area suffers from an acute parking shortage, and arrests for crime and vagrancy have increased in the nearby Oak City Park. Elm City should pay attention to the example of the Oak City mall and deny the application to build a shopping mall in Elm City.”
Elm城的报纸上的社论：
去年在橡树城市中心修建购物中心是个错误。由于中心开业，大量的本地企业倒闭了。而且市中心受到严重缺乏停车位的困扰。在附近的橡树城公园拘捕的罪犯和流浪汉也增加了。榆树城应该注意橡树城购物中心的例子并防止在榆树城建立购物中心。
参考思路：
这个商场的建立不应该也不能由此就否定以后所有的商场的建立
参考范文：
“The construction of last year of a shopping mall in downtown Oak City has done little for the residents of the community. Since the mall has opened, a number of local businesses have closed, and the downtown area suffers from an acute parking shortage. In addition, because the mall’s owner lives in nearby Elm City, the profits derived from sales at the mall are not being returned to the community. These problems, coupled with the increase in trash and litter in nearby Oak City park, demonstrate that Oak City did not use good judgment in allowing the construction of the mall in the first place.”(老题)
Discuss how well reasoned... etc.
(此文根据老题写作)In this editorial the author rebukes Oak City for allowing the construction of a new downtown shopping mall. Citing a number of problems that have occurred since the building of the mail, the author concludes that the residents of Oak City have not benited from the mail and that Oak City exercised poor judgment in allowing the mail to be built. Among the problems cited by the author are the closure of local businesses, lack of parking in the downtown area, and increased trash and litter in a city park near the mall. Moreover, the author argues that profits derived from sales are not beniting Oak City because the owner of the mall lives in another city. The author’s argument is problematic in several respects.
In the first place, the author assumes that addition of the new mall is the cause of the various problems cited. The only evidence offered to support this claim is that the construction of the mall occurred bore these problems manifested themselves. However, this evidence is insufficient to establish the claim in question. A chronological relationship is only one of the indicators of a causal relationship between two events.
In the second place, the author has focused only on negative fects the mall has had on the city. A more detailed analysis of the situation might reveal that the positive benits for the city far outweigh the problems on which the author focuses. For example, new jobs might have been created for the residents of Oak City, and tax revenues might have been increased for the city. Lacking a more comprehensive analysis of the impact of the mail on Oak City, it is presumptuous on the part of the author to conclude that Oak City’s decision to allow the mall to be built was incorrect.
In conclusion, the author’s argument is unconvincing. To strengthen the argument the author would have to demonstrate that the construction of the mall caused the various problems mentioned. The author would also have to show that the negative fects of the project outweighed the positive fects.
相关链接：
1.GMAT考试作文机经AA部分 5月8日更新（十九）
2.GMAT考试作文机经AI部分 5月7日更新（十六）
3.GMAT考试成功法则之作文篇
Amy GUO 经验： 16年 案例：4272 擅长：美国,澳洲,亚洲,欧洲
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