4月GMAT作文机经：Easy Credit Company购买某环保组织的Logo用于信用卡.

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　　【原始】

　　作文：调查显示人们关注环境问题，因此某信用卡公司，有个信用卡老板就想通过捐献获得某知名环境组织的Logo在卡上，以吸引更多顾客并收取更高利润

　　【原题AA34】 同11月JJ 19

　　The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.

　　“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.”

　　【译文】

　　Easy信贷公司的一个经营主管向董事长提交的一份计划：

　　如果我们将信用卡所得的利润中的一部分捐给一个知名的环保组织换取在我们的信用卡上使用他们的标识的权利，Easy信贷公司将在信用卡服务的竞争中得到很大好处。由于最近的民调显示，很多人都关心环境问题，这一计划将吸引新顾客，提高现有顾客的使用量，并使我们得到比最低利润率要高的利润率。

　　【参考思路】

　　1、 可疑调查survey is doubtful(调查没有具体的时间地点人物，如果这个调查是在环保刊物上发表的，结果就没有说服力了)

　　2、 无根据假设Gratuitous Assumption

　　1donate这家环保组织不一定能吸引更多的新顾客：(关心环境的人，不一定使用信用卡;而且关心环境问题的人，关心的issues不一定与该组织的相同。)

　　2即使吸引到新顾客，也不一定能获得higher interest rates(增加的利润要少于捐出去的钱)

　　3、 有他因causal oversimplification

　　1吸引新顾客有很多种，比如提高服务，降低费率，不一定要使用环保Logo

　　2人们支持环保的方法也有很多，比如直接捐钱，不一定会通常也一定不会通过使用有Logo的信用卡来表达

　　4、 二者选一 False Dilemma /Either-Or choice(即使选择与环保组织合作，也并非一定要选这家环保组织)

　　【参考范文】

　　In this argument the author concludes that the Easy Credit Company would gain several advantages over its competitors by donating a portion of its profits to a well-known environmental organization in exchange for the use of the organization’s logo on their credit card. The author reaches this conclusion on the basis of a recent poll that shows widespread public concern about environmental issues. Among the advantages of this policy, the author foresees an increase in credit card use by existing customers, the ability to charge higher interest rates, and the ability to attract new customers. While the author’s argument has some merit, it suffers from two critical problems.

　　To begin with, the author assumes that the environmental organization whose logo is sought is concerned with the same environmental issues about which the poll shows widespread concern. However, the author provides no evidence that this is the case. It is possible that very few credit-card users are concerned about the issues that are the organization’s areas of concern; if so, then it is unlikely that the organization’s logo would attract much business for the Easy Credit Company.

　　Next, the author assumes that the public’s concern about environmental issues will result in its taking steps to do something about the problem—in this case, to use the Easy Credit Company credit card. This assumption is unsupported and runs contrary to experience. Also, it is more reasonable to assume that people who are concerned about a particular cause will choose a more direct means of expressing their concern.

　　In conclusion, the author’s argument is unconvincing as it stands. To strengthen the argument, the author must show a positive link between the environmental issues about which the public has expressed concern and the issues with which this particular environmental organization is concerned. In addition, the author must provide evidence to support the assumption that concern about a problem will cause people to do something about the problem.

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