10月GMAT作文机经：改变广告策略.

　　转眼10月已经过去了一大半，也迎来了每个月GMAT机经换库的日子，10月GMAT机经换库了，现在就由小编来为大家整理十月份的GMAT作文机经整理，下面是关于GMAT作文机经的相关问题，希望对大家有所帮助。

　　【原始】写的好像是9月机经里面的， 说是6月的时候 这个卖车的公司将那个luxury 的models 放在newspaper 上做广告，然后在店里卖的时候也放在显眼的位置。 而在2月的时候将inexpensive 的models 也是 做广告和摆在显眼的位置来销售， 结果发现在6月的时候 汽车的销售卖的要比在2月的时候。 于是作者就建议一整年里都做这个luxury model 的广告 和放在显眼位置来销售，一定可以提高利润。

　　【考古】

　　九月：

　　AWA: autodealer 6月份把luxury line 的车放在prominent position in show room的时候, combination sale of luxury line and inexpensive cars reaches the highest. 2 月份把inexpensive 的车放在prominent position in show room的时候，sales不好。所以luxury的车attact potential customer, 以后一直把luxury line的车放在显眼位置，这样sales 就会好了。

　　8月：

　　V2：一个汽车公司的管理者说， 6月份的时候他们将广告的重心放在了奢侈汽车上，展览也以奢侈产品为主，结果是奢侈产品和廉价的产品销量都提高了;2月份时，他们改变了策略，即将重心放在了廉价产品上，结果两种产品的销量都下降;管理者因此提议要整年都以奢侈产品的广告和展览为主，这样才能保证那些潜在消费者在购买奢侈产品的同时购买一些廉价产品。

　　The business manager of a local auto dealership recommended the following in a memo to the dealership’s owners: “During the month of June, when we advertised our luxury automobile models in the local newspapers and placed them in prominent positions on our lot and in our showroom, combined sales for both luxury models and our more inexpensive models reached the highest point for the year. In February, when we focused our advertisements on our inexpensive models and featured them on our lot and in our showroom, overall sales were lower. Clearly, if we want to maximize our profits, we need to put our luxury line front and center in a more prominent position, year-round. The luxury line clearly attracts potential consumers who, once they set foot on our auto lot, purchase a wide variety of automobiles that generate revenue for this dealership.

　　【参考思路】

　　1 非此即彼 (either-or)

　　The business manager simply focuses on the two extremes–that the dealership should advertise luxury vehicles, or that the dealership should advertise inexpensive vehicles. The manager fails to acknowlegde and analyze the possibly of a mixed marketing campaign.

　　2 无关假设

　　Advertisements on the luxury automobile clearly attracts potential consumers

　　It should be better evaluated by analyzing the sales data and by asking customers about their purchasing decisions

　　3 错误类别

　　the author unfairly make the conclusion that advertisements only in inexpensive models caused overall sales were lower. A simple example is that February only has 28 days while June has 30. February also has more holidays like Presidents’ Day on which car dealerships are likely closed, and thus when no sales will take place.

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