12月GMAT作文机经:汽车公司的奢侈产品策略.

　　窝在被子里的你看着外面的呼啸大风是否不禁打了个寒颤呢?澳际小编就在这寒冬中为大家吹来一股GMAT机经的暖风，为大家分享关于汽车公司的奢侈产品策略的机经，希望大家能感受到这股暖意，并把它化为能量，在GMAT考试的道路上勇往直前。

　　【原始】

　　讲automobile dealship’ owners 希望maximize their profit 。首先举例说六月时因为集中广告奢侈+比较贵的automobile，所以使得luxury land more expensive 的销量达到全年最高，接着又说二月的时候由于广告没有这样之类的，所以有所下降。最后得出结论，为了达到maximize their profit， dealship 应该将广告集中在高大上的产品上，year round.

　　【反驳】1.今年的成功案例不能引用至明年

　　2.高大上汽车不一定占销售额构成主导，未考虑大众消费需求，可能流失主要客户群

　　3.高大上产品的广告成本可能很高，从而减少利润

　　——by vivianctt (细心的vivian给了思路～大家可以参考一下)

　　【考古】

　　V1 一个汽车公司的管理者说， 6月份的时候他们将广告的重心放在了奢侈汽车上，展览也以奢侈产品为主，结果是奢侈产品和廉价的产品销量都提高了;2月份时，他们改变了策略，即将重心放在了廉价产品上，结果两种产品的销量都下降;管理者因此提议要整年都以奢侈产品的广告和展览为主，这样才能保证那些潜在消费者在购买奢侈产品的同时购买一些廉价产品。

　　V2 The business manager of a local auto dealership recommended the following in a memo to the dealership’s owners: “During the month of June, when we advertised our luxury automobile models in the local newspapers and placed them in prominent positions on our lot and in our showroom, combined sales for both luxury models and our more inexpensive models reached the highest point for the year. In February, when we focused our advertisements on our inexpensive models and featured them on our lot and in our showroom, overall sales were lower. Clearly, if we want to maximize our profits, we need to put our luxury line front and center in a more prominent position, year-round. The luxury line clearly attracts potential consumers who, once they set foot on our auto lot, purchase a wide variety of automobiles that generate revenue for this dealership.

　　参考思路

　　1. 二者选一：The business manager simply focuses on the two extremes–that the dealership should advertise luxury vehicles, or that the dealership should advertise inexpensive vehicles. The manager fails to acknowlegde and analyze the possibly of a mixed marketing campaign.

　　2. 无关假设：Advertisements on the luxury automobile clearly attracts potential consumers

　　It should be better evaluated by analyzing the sales data and by asking customers about their purchasing decisions

　　3. 错误类别：The author unfairly make the conclusion that advertisements only in inexpensive models caused overall sales were lower. A simple example is that February only has 28 days while June has 30. February also has more holidays like Presidents’ Day on which car dealerships are likely closed, and thus when no sales will take place.

　　以上就是关于GMAT机经的全部内容，考生朋友可以有选择的看看，最后需要提醒各位的是，GMAT机经虽然会对我们解题有所帮助，但是在考场中即使题目很像也要避免秒选，最后祝大家都能考出好成绩。