你知道美国essay格式是什么吗.

　　许多美国留学申请者不知该怎样下笔去写essay ，不知道美国essay格式。其实美国留学essay由 introduction，main body, conclusion, rerence，Conclusion五部分组成，下面就为大家详细讲解专业美国essay格式。

　　1.0 Introduction (分两部分)

　　Allainz the biggest insurance wants to further expand its business, globally. Among all the countries India and China are two most attractive markets. Bore deciding which market to involve in, a detailed market research is indispensable. This essay just gives a comprehensive study over the two markets. (第一个部分介绍美国essay的主要内容)

　　Firstly, this essay will make a general overview of the insurance industry globally, and the second part is the information of the Allianz Group. Subsequently it will makesome market analysis of Chinese insurance market. The analysis of Indian insurance market lies in the fourth part of the easy. Finally it will put forward some recommendation for the marketing selection and entering strategy for the Allianz group.(Introduction第二部分美国essay介绍这篇文章的结构，按照firstly, secondly,…finally的固定美国essay格式介绍文章结构，你只需列入body里面介绍的每一点)

　　(Introduction之后是main body，把文章分成几个小点讨论，美国留学essay每一点写个小标题，加粗)

　　2.0 The general overview of the insurance industry globally

　　The insurance industry is the industry dealing in risk and larger sum of money is indispensable for the business of this line. Insurers promise to compensate individuals and businesses for future losses, in exchange for a premium, thus taking on the risk of personal injury, death, and damage to property, unexpected financial disaster and just about any other misfortune. Insurance companies also purchase their own type of insurance, called reinsurance, which allows them to insure large risks and to spread the risk on smaller accounts. Insurance companies rely on investment income to make a profit, since premium alone is typically not adequate to pay claims.

　　In the past 10 years, the world actual GDP increased by 2.9%, averagely, keeping a stable increase. The GDP increased 3.4% and reached 44.4453 trillion dollars in 2005, globally. Simultaneously, the insurance industry developed rapidly and played a more and more important role in the world economy activities. The total revenue of insurance industry was only 1.406 trillion dollars, but it increased to 3.426 trillion dollars, with the annual increase rate of 5.72%.

　　3.0 The information of the Allianz Group

　　The Allianz Group is one of the world's leading insurers and financial services providers. It was founded in Berlin, in 1890. Allianz Group provides its more than 60 million customers worldwide with a comprehensive range of services in the areas of property and casualty insurance, life and health insurance, and asset management and banking. In fiscal year 2005, Allianz's total revenues amounted to some 100.9 billion Euros. At the end of 2005 Allianz Group had more than 1.26 trillion Euros in assets, under management. Of this, 743 billion Euros were assets managed for third parties.

　　4.0 Two feasible markets for Allianz group to enter

　　China and Indian, as the two biggest developing countries in the world, hold great attraction to foreign companies. Large portion of the 500 biggest companies of the world now have invested in or are preparing to develop in the two countries. Both China and India have huge population, thus possess immense potential markets. Allianz who wants to seek for further development and keep its leadership in the insurance industry must extend its business to China and India. As a matter of fact the Allianz Group has already invested in China and India, but the total investment cannot justify the large market of the two countries, so the leaders of Allianz decide to further extend its business in the two countries. Nevertheless, for the two countries, which one shall be prior? Further investigation and analysis will reveal which country is more attractive to Allianz.

　　4.1 Analysis of Chinese insurance market(请多使用大标题，小标题，让逻辑结构更加清晰。)

　　a. The cultural analysis of China

　　China is a nation with a glorious long history. During the splendid 5,000 thousand years, the Chinese nation has created the unprecedented culture. There are over 1.3 billion people and mandarin is the official and most widely used language. The Chinese nation is formed of 56 different nationalities and the Han nationality is the majority which has over 90% of the total population. China does not have state religion, but Buddhism is the most popular religion, next to that is the Dao religion (a religion originates in China). Some of the minorities believe in Muslin. In recent years, the education develops fast in China and the college students consist of a large part. Chinese have their special culture and it will influence the business dramatically. For example in China black represents death and red is the color of happiness. Eight is a lucky number for Chinese, while 4 is a disaster (Jin and Xiu, 2006)

　　b. The economic, political and legal analysis

　　Since Chinese government adopts the open up policy, Chinese economy boosts year by year and China is one of the countries that have the most rapid development speed. In the years between 1999 and 2004 the GDP increased by 10.8 on average. The economic environment improves a lot and the country gradually changed from government planned economy to market economy. With the population of over 1.3 billion people, China has the largest market. The fast economic growth promotes demand for production machines and consumption products. As the service line lags behind compared with the industry, there is great potential for service products.

　　Prior to 1979, foreign companies were not allowed to enter China. However, significant changes took place since then. Chinese government put forward a serial of policies to promote Chinese foreign trade and attract foreign investment. In 2002, the total value of import and export reached 620.79 billion US dollars and absorbs 52.74 billion US dollars. Chinese market opens step by step and it expedites its steps after joining the WTO. Bore 2005 foreign companies are not allowed to handle in lots of lines, especially the service industry such as finance and insurance. Many lines have limited the shares that a foreign company can have. Nevertheless, China loosens these restrictions and many companies can operate separately.

　　以上就是美国essay格式的介绍，希望对大家美国留学essay有所帮助。如果你还想了解更多的美国essay问题，可以拨打400-601-0022电话进行咨询，也可以直接点击页面右侧在线咨询按钮直接对话澳际顾问。

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