悉尼大学商学国贸双硕士毕业,现居澳洲,在澳学习生活15+年,从事教育咨询工作超过10年,澳洲政府注册教育顾问,上千成功升学转学签证案例,定期受邀亲自走访澳洲各类学校
您所在的位置: 首页> 新闻列表> 雅思大作文专项突破:广告
本文收集整理了雅思大作文专项突破:广告。这是目前常见的、高频的雅思写作话题,同学们在备考时可以边写边学,积累写作素材,以便在考试中更胸有成竹。
Topic 26: Do the positive fects outweigh negative fects, when advertising gains in popularity?
解析:
广告的优点:
? 传播市场信息(disseminate market information),介绍新产品(inform consumers of new products),让消费者作出正确的选择 (enable a more qualitative choice between products to consumers);
? 不仅鼓励生产商在质量上竞争(encourage competition in quality)、鼓励产品革新(encourage product innovation),而且丰富消费者的生活(enrich their lives)、提高生活质量(improve living standards);
? 促进产品的销售量(enable greater volumes to be sold),促进经济发展(promote economic development)
广告的缺点:
? 广告的言语或者图像误导观众(claims or visual images that directly or indirectly mislead the consumer);
? 广告很少提供产品的所有信息(hardly provide full disclosure of product characteristics),滥用消 费者的信任(abuse the consumers' trust),利用他们缺少经验或者知识的特点(exploit their lack of experience or knowledge)去诱导他们购买对自己无用的产品(manipulate them);
? 广告是一种不受欢迎的强加信息(unwelcome intrusion);
? 由于广告费的原因,广告会增加商品的价格(add to the cost of every product)
范文
It has always been difficult to assess the contribution of advertising. This issue is fraught with controversy, with concern being expressed over the harmful fects of advertising. Below are some arguments against this concern.
It is important to recognize that one of the key functions of advertising is to supply consumers with adequate and accurate information about all of the alternatives available to them. Every now and then, advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser; however, evidence supports an opposing view that advertising merely promotes products that are most likely to satisfy consumers' wants. In simple terms, it is consumers rather than advertisers who decide what are advertised.
Advertising also plays a significant role in fostering full employment and facilitating economic well-being. By conveying marketing information constantly to the target audience, advertising speeds the consumers' acceptance of new goods and technologies. It guarantees the high turnover rate of the manufactured goods and therore, sustainability of a business. It is also agreed that advertising is one of the main sponsors of a large number of other industries, for example, the entertainment industry― particularly sports, music, and theatrical events.
Unarguably, advertising is criticized every now and then for misleading the public. However, the rapid development of advertising itself has provided a solution to this problem, as the information delivered to the audiences has made them knowledgeable consumers. Under this circumstance, they can easily distinguish inferior products from quality products with their knowledge. The misleading fect of advertising will be counteracted over time.
To summarize, advertising suggests what consumers need and contributes partly to economic development. In this sense, advertising is of great value to people and the society. The general perception of advertising as a source of misleading information is in fact a bias.
近义词表
1. fraught with=full of=filled with=burdened with:充满着
2. manipulate=manoeuvre=operate=influence=harness: 操控,影响
3. will=want=wish=desire:愿望
4. foster=promote=further=advance=encourage:鼓励,促进
5. inferior=substandard=low-grade:低质量的
Amy GUO 经验: 16年 案例:4272 擅长:美国,澳洲,亚洲,欧洲
本网站(www.aoji.cn,刊载的所有内容,访问者可将本网站提供的内容或服务用于个人学习、研究或欣赏,以及其他非商业性或非盈利性用途,但同时应遵守著作权法及其他相关法律规定,不得侵犯本网站及相关权利人的合法权利。除此以外,将本网站任何内容或服务用于其他用途时,须征得本网站及相关权利人的书面许可,并支付报酬。
本网站内容原作者如不愿意在本网站刊登内容,请及时通知本站,予以删除。