美国研究生文书个人陈述范文之公共关系

个人陈述是美国留学文书材料中最重要的一部分，是申请者最主要的自我展示的舞台同时也是成功地推介自己必不可少的敲门砖。那么SP究竟如何写作才能为申请添砖加瓦呢?下面，澳际教育为大家分享美国研究生文书个人陈述范文之公共关系，希望能够对计划申请美国留学的同学有所帮助。

On March 15, the World Consumer Rights Day, 2013, CCTV exposed that the food served in McDonald’s was expired. Maybe for many companies, it was a terrible and crippling blow, but for McDonald’s, it was not as consumers there were still as crowded as bore. Why, I wondered. “That’s the magic of PR” A friend of mine told me. “It has observed the 5s rules, namely shouldering the matter, sincerity, speed, system and standard” He added.

Recommended by him, I started to read the books about PR, such as Public Relations Practices by Allen H. Center and the Fall of Advertising and the Rise of PR by Al Ries. From those books I learned that public relations are the organized fort to communicate information, and to build image of and to change people’s attitudes and behavior towards, a client or a cause. As a profession with long history, it had its beginnings in the early twentieth century, but until the end of World War I there were few persons in the United States or elsewhere whose full-time jobs involved this work. PR field experienced its phenomenal growth in the decades following World War II. And the real exponential growth and consolidation happened during the 1990s with new internet technology and social media websites changed social media tactics along with them. It was also during this period that specialties for communicating to certain audiences emerged within certain market segments. "The 1990s were a time of explosive growth for public relations and corporate communications”, says in one famous textbook. And now with the emergence of new social media platforms, like Twitter, Facebook and Linkedln, public relations would embrace its even brighter future. Cara Stewart, founder and principal at Remarx Media put that "The most important platforms for PR pros in the future will be the ones most targeted for their clients and Twitter, LinkedIn and Facebook are 'fun;' getting nitty-gritty into community sites that are industry-specific is less 'fun,' because PR pros have to really understand clients’ technologies, business models, services and more. Really, it’s more about PR pros becoming better PR pros and understanding their clients’ businesses, as well as what their clients do ... Social media is not a one-size-fits-all solution."

Motivated by what I have read, I devoted myself to the PR practice. In August 2013, I took my internship in …… where the veil of PR was revealed, where I applied what I have learned from books to actual use and where I was thoroughly fascinated with PR. It was also this internship that made me eventually decide to pursue my further study in America where PR is advanced.

In ……, I focused on integrated marketing strategies that help align HP’s brand with the expectations of its audiences. And I worked with ……. to helped HP develop a narrative that clearly dines its vision and value to stakeholders, creating measurable programs that evoke brand affinity, loyalty and response. Using our GPS (Goal, Perspective, Strategy) knowledge navigation and insights guidance system, our approach drives toward authentic engagement by aligning brand with reputation.

From the internship, I gained the sense of achievement on helping our clients’ brands stand out and I want to make a difference in brand marketing. As English major student, I, with no doubt, am familiar with both China and western countries. Therore, on the one hand, I can help foreign companies adjust to China better. On the other hand, I will be a good assistant in helping Chinese enterprises invest overseas. Besides, being a young man with a clever quick mind, I am sure that I will be a qualified PR specialist, who as a group represents the first ones to embrace the power of social media, and as a result is often the one leading the way in the social space, whether in consulting with clients from an agency point of view or in strategizing on an in-house PR team.

In the first moment when I made the decision to study abroad, the name of your esteemed university came to my mind as your prestigious status in the field of PR in the world and the first-class faculty you own. If I were admitted, I would focus on Brand Marketing, using what I would acquire in your respected program to help the enterprises stand out. After my graduation, I would go back to China and devote myself to helping Chinese enterprises establish and develop their brands overseas. I am fully convinced that my dream would turn into reality with the help of your prestigious program and I am looking forward to that opportunity.

澳际网针对范文为大家作出详细分析：

1、美国研究生文书个人陈述范文：思路分析

从央视曝光麦当劳但麦当劳仍然门庭若市引出危机公关，说明了自己对公关的兴趣。

1) 产生兴趣后自己先阅读相关书籍，突出自己对于公关的认识

2)发现阅读书籍并不能满足自己的需求，然后去某公司实习

3) 介绍自己在某公司的实习，将自己的所学运用到实际的工作中，也提出通过本次实习，自己对于去美国深造公关的愿望更加的强烈

4) 表明自己的选校原因，自己能给学校带来的多样性以及学校能帮助自己的。

2、美国研究生文书个人陈述范文：亮点分析

1)文章开头很明确的写出来自己的兴趣来源，以故事开头比较吸引人眼球;

2) 大学专业虽然不是公关，但自己阅读了相关专业书籍;

3)介绍自己的实习，职责以及收获;

4) 通过当今中国公关的缺陷，说明自己的留学目的和选校原因。

3、美国研究生文书个人陈述范文：词句分析

1)On March 15,the World Consumer Rights Day, 2013, CCTV exposed that the food served in McDonald’s was expired. Maybe for many companies, it was a terrible and crippling blow, but forMcDonald’s, it was not as consumers there were still as crowded as bore.

央视曝光麦当劳，但麦当劳依旧门庭若市，引出自己的兴趣。

2)The most important platforms for PR pros in the future will be the ones most targeted for their clients and Twitter, LinkedIn and Facebook are 'fun;' getting nitty-gritty into community sites that are industry-specific is less 'fun,' because PR pros have to really understand clients’ technologies, business models, services and more.

说明自己对公关的理解，表现自己的专业度。

3)In August 2013, I took my internship in …… where the veil of PR was revealed, where I applied what I have learned from books to actual use and where I was thoroughly fascinated with PR. It was also this internship that made me eventually decide to pursue my further study in America where PR is advanced.

说了某公司实习的收获。

4) In ……, I focused on integrated marketing strategies that help align HP’s brand with the expectations of its audiences. And I worked with …… to helped HP develop a narrative that clearly dines its vision and value to stakeholders, creating measurable programs that evoke brand affinity, loyalty and response. Using our GPS (Goal, Perspective, Strategy) knowledge navigation and insights guidance system, our approach drives toward authentic engagement by aligning brand with reputation.

提到了在某公司公关的负责项目，包括产品推广，市场营销等。