选校定专业之美国大学市场营销专业指南

市场营销，从字面上来看是以市场消费者作为研究对象，把握客户的需求，让产品具有独特性，从而便于推广并尽可能的吸引更多的客户最终提升销量。那么美国的市场营销都会涉及哪些课程呢？就业方向都有哪些？录取难度大吗？我们以哥伦比亚大学为例进行解析。

课程设置： Prerequisites Prior to commencing the program, admitted students are required to have completed a Probability and Statistics course at the undergraduate level. It is also desirable that admitted applicants have taken a course in Marketing Management and a course in Microeconomics. In addition,it is highly recommended that students develop some knowledge and experience working with SQL, a database programming language, and any one of the statistical packages such as SPSS, SAS, Stata, and Matlab prior to joining the MS program. Core Courses All students are required to complete the following sequence of coursework: Note that the Mathematical Methods course begins in mid-August prior to the beginning of the fall semester. They are also required to take or exempt from these two MBA courses: If desired, students can substitute Strategic Consumer Insights (B8601) with either of the two PhD Consumer Behavior courses (Consumer Behavior I - B9609 or Consumer Behavior II - B9617). However, instructor permission is required bore joining each course. MBA Electives Students can take a maximum of two MBA courses in marketing. Students choose the elective classes that are most relevant to their interests. The following table contains a list of potential MBA and EMBA courses to choose from: