约克大学市场营销课程内容调整

　　约克大学(University of York)对全球市场营销专业(MSc Global Marketing)的硕士课程的内容作了调整，此课程结构适用于2014-2015学年。

　　澳际留学专家为大家讲约克大学通知原文整理如下：

　　Dear MSc Global Marketing Applicant at The York Management School.

　　We would like to tell you about some improvements and minor adjustments to the MSc Global Marketing programme.

　　Based on them we have introduced a new module and changed the order in which we deliver some of the modules in the programme.

　　The web pages are undergoing updating and will rlect these changes soon.

　　The programme structure is now as follows:

　　MSc Global Marketing(详情咨询)

　　TERM 1 Global Marketing

　　International Business Strategy

　　Marketing Research and Analytics in a Global Environment

　　TERM 2 Brand Management

　　Ethical Marketing and Sustainability

　　Qualitative Research Methods

　　One of these two optional modules:

　　Managing the Customer Experience

　　Digital Marketing Strategy

　　TERM 3 Quantitative Methods And Data Analysis

　　Dissertation

　　These changes will come into fect 2014 -15.